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Advertiser Configuration - This is the process by which we configure the advertiser inventory intake settings. This can be accomplish with different sources for example we can grab inventory from an advertisers website or we can use external data sources.
Advertiser DBA – This is the Advertisers true doing business as name. We have isolated the field so that it can be used inside advertising creative. Many clients use custom names to enter advertisers inside our system but they a variant of the advertisers DBA. This filed allows our clients to record the accounts in our system as they wish and allow a secondary field to store the true Advertiser DBA.
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