Creating a professional dynamic video ad with HootVid takes only a few minutes from start to finish. By utilizing our vast template library and customization options, you will never need to use After Effects or any complicated video editing software.
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Step 1) Template Selection
Create a new ad by
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navigating to
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Step 2: Ad Settings/Set up
Once your template has been selected, proceed through the initial setup.
Give your ad a name
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Within “Ad Settings” Input your ad URL
Enable the ad toggle if you are ready for this ad to generate a VAST tag upon saving
Choose if you want to utilize a data source and select the source
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Some templates types require a data source |
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Step 3: Ad Content
Once the preliminary ad settings are completed, users can proceed to add scene content to the template. This “In-Edit Preview” will serve as a quick reference point for text, dynamic data, videos, colors, and images as you build your ads.
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| panelIconId | atlassian-warning |
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| panelIcon | :warning: |
| bgColor | #FFBDAD |
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one of the following:
The “Video Ads” tab on the homepage
The “Templates” option in the site header
The “Video Ads” option for a specific advertiser
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Select your advertiser in the popup modal, and hit “Create Video Ad”.
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Name your ad, select a data source, and designate a distribution method. Hit “Create Video Ad”.
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Step 2) Ad & Source Settings
Once your template has been selected, you will be able to access the ad builder.
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The Ad Builder menu is comprised of three main sections:
Ad Preview & Timeline
Checklist
Media Panel
Our work will primarily be done in the Media Panel on the right-hand side.
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The Ad Preview is not a 1:1 reference of your final render. To decrease load times, many effects and transitions will not appear in the preview window. |
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Let’s get started
1. Click “Scene Content”
2. Choose the scene you would like to work on
3. On the right side of the “In-Edit Preview” window, users will see template-specific scene content fields
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Don't have your own video background? Hoot has a library of a few extended license stock textures that are available for free use! Choose “Use Library” to explore the ever expanding list. |
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When a user is finished editing, there are two options to proceed:
Save - The user is saving the current state of the video ad, but not ready to process a render and generate a VAST tag.
Save & Render - The user is ready to trigger a render right now, either generating a VAST tag or pushing changes to the video ad associated with the existing tag.
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Users can push changes to an existing ad on any frequency. Speed and iteration are valuable tools in the HootVid platform. |
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Once a render has been started, the render status bar will appear on the video ad card for your new video ad. This will alert you once the Since the distribution method has already been set, all that needs to be done is adding an Ad URL and toggling your ad to “Active”.
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A future start date and rendering time can also be designated if needed. |
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Step 3) Creative & Dynamic Elements
Once the preliminary ad settings are completed, creative and dynamic elements can be set. Changes made can be referenced in the Ad Preview on the left-hand side. This will serve as a quick reference as you build your ad.
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The options available in each of the following sections will vary depending on which template design is being edited. If your ad deviates from the guide and additional support is needed, don’t hesitate to let us know! |
Define your color palette.
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Colors can be set via HEX code, dropper tool, or presets from the advertiser library.
Upload assets and files.
This section will vary the most from template to template. Fields that are required and optional will be marked as so. See our specs for uploads.
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Companion style videos will always require a video asset. Audio uploads are always optional, but recommended for Digital Asset style ads when a video asset isn’t present. |
Designate Text Elements.
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Font and color styles can be designated at this time.
Assign Dynamic Elements.
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Similar to the Text Elements, font and color styles can be designated for Dynamic Elements as well.
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When adding an attribute for the Image section, select “Image URL” if using a feed from Hoot. |
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Step 3) Save & Render
Hit “Save & Render”.
Copy your VAST Tag to distribute (if applicable).
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Hoot will alert you once your ad is ready to preview, or if there are any errors along the way. The average render time for our templates is 5-10 minutes.
After your ad has rendered, a preview will become available here as well as in the “Archive” section.
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Need to finish your ad later? Hit “Save” instead. |