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Lastly, choose the distribution for this ad version. If choosing Facebook distribution, you will be required to provide the ad set ID you wish to associate the ad version with. After this initial information has been provided, hit “next.”
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You will now be able to add filter options to this ad version. Each individual product criteria is defined by a single filter group.
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Within each filter group, attributes are added and stacked to create unique filter combinations. As an example, you may want your ad version to contain new Nissan Sentras. So, within your first filter group, you might add the attributes of “condition = New,” and “Model Contains Sentra.” Since we’ve added both of these attributes to the filter group, both criteria must be met in order for a product to appear in the ad.
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Let’s revisit the example above when we filtered for New Nissan Sentras. Since the advertiser may have 10 Sentras in stock, there is a chance that you will want to exercise more control over which particular Sentras are being advertised. In this scenario, we may choose to add “Price Ascending,” as a sorting option, which would highlight the least expensive Sentra first, and ascend in price from there.
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An ad version does not have to be limited to a single filter group. New filter groups can be added to define new products, or existing filter groups can be duplicated and edited. Adding additional filter groups will add additional products into the video ad while also setting a pattern in which these products appear.
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