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• Ensure inventory URL is identified containing all Inventory you wish to coolestcollect

• Ensure the profile setting includes the following values:

  • Advertiser DBA

  • Actual City Name in the address field

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• For Example if the ad group is a make / model the final URL pattern should include values similar to this:https://yoursebsite.com/inventory?make=[make]&model=[model]

• If you need help with the URL structure please reference the CMS guide found inside the Hoot Support Documentation. A direct link is also available inside an auto template.

• Also feel free to reach out to support for assistance

• To reduce template edits during the onboard process you can use the following placeholder [advertiser_website]?make=[make]&model=[model] When using the website placeholder the onboarding team will only need to update the URI portion of the URL when copying templates within the system. 

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Headline Alternate: [year] Model’s Available or New and Used Model’s Available

Below are specific examples for each type of ad group most commonly used:

Make / Model Examples

• Headline: [advertiser_dba]

• Headline: [condition] [make] [model]

• Headline: [model] As Low As [min_price_condition_model]

• Headline: [make] Dealer in [advertiser_city] (Character Limit can be tricky)

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To verify template accuracy we recommend always pushing to Google by selecting “save “Save and Apply”. This will push the current version of your ads to Google. Please allow 5-15 minutes for the ads to push through the Google API. This sometimes can take a few minutes.

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