Custom Feeds allow you to filter inventory feeds into new unique feed links. These feed links can also have adjusted formats to integrate into multiple platforms besides Facebook and Google. Skip the read and watch the video here.
Setting Up a Custom Feed
Navigate to the Inventory Feeds tab of the desired advertiser.
Click on the +Feed Subscription button.
Provide a Feed Name, Select your Feed Type, Select your Feed Format. Click Next
Select your Advertiser and apply URL Appends. Click Next
Add desired filters within the filter group. Click Next
Your new Custom feed will appear on your inventory Feeds list.
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Filters Allow users to control the inventory within the new custom feed. The use of multiple filters allows the user to create granular versions of feeds, most commonly utilized within display campaigns.
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