Click below to walk through our handy Google Vehicle Ads setup presentationBelow you will find a quick set-up guide we have put together for you. Our apologies in advance as some steps aren't fully documented as they require active Websites and Merchant Center Accounts but we hope this will give you a solid foundation to get your first campaign up and running. Feel free to download the presentation and share it with your team.
...
Dealer Image Overlays
Best practice inform the dealership overlays are not allowed through the Merchant Center feeds
Ask dealership to remove overlays from the second image of the each vehicle, while ensuring that image is a front facade of the vehicle
Review the images from the feed link prior to uploading
GMB Store Code Errors:
Review to make sure GBP (Google Business Profile) is linked in Merchant Center, and the dealer listing is in the MC linked account and the relevant Business Group is linked as well
Review to make sure there is a store_code attribute in the VLA feed
Review to make sure there is a Store Code in the GMB listing
Review to make sure the VLA feed store_code matches the GMB listing Store Code
Make sure that there are no pending updates to the address in GMB
Uncommon: make sure the store_code doesn't have a lead '0' (eg 08662) (note there's a temporary issue with we can't ingest a store_code with a leading '0', so recommendation is to remove the leading '0')
Missing Color
This error is common if you wish to filter out vehicles with no color listed please do so in the feed filters
Missing Mileage
This error is common if you wish to filter out vehicles with no mileage listed please do so in the feed filters
New Car Mileage over 200 miles
This error is common if you wish to filter out new vehicles with over 200 miles listed please do so in the feed filters
Missing Price
This error is common if you wish to filter out vehicles with price listed please do so in the feed filters
Incorrectly appending Value-track store code parameter {store_code} see here for implementation
Reference this link on requirements see “Link Template” https://support.google.com/merchants/answer/11192663
Please see the set-up guide for additional errors and how to handle these.
...