Upon creation of an ad and assigning a data source, you will be able to add filter options. Each individual product criteria is defined by a single filter group.
Within each filter group, attributes are added and stacked to create unique filter combinations. As an example, you may want your Ad to contain new Nissan Sentras. So, within your first filter group, you might add the attributes of “Condition contains New” and “Model contains Sentra.” Since we’ve added both of these attributes to the Filter Group, both criteria must be met in order for a product to appear in the ad.
Your filters will depend on your data source fields. If you would like to filter for a field that is currently missing from your data source, please contact our support team on the best way to add it.
Note the differences in operators depending on your filter option. The “is” operator allows you to filter out null or missing data. For all other instances, please use the “contains” operator by default. Some numerical and price fields will offer different operators. For instance, you can set Price is greater/less/equal/not equal to/than x.
After deciding on filters, you have the option to tell the system how you want it to prioritize which products to show first by adding a new sorting option. Select “Add Order” in order to setup your sorting. By default, it will sort by “Title Ascending,” which will generate a relatively arbitrary sort.
The most popular sorting solutions are either Random or a variation of Price (either ascending or descending.
An ad version does not have to be limited to a single Filter Group. New Filter Groups can be added to define new products, or existing Filter Groups can be duplicated and edited. Adding additional filter groups will add additional products into the video ad while also setting a pattern in which these products appear.
Once you are satisfied with your filter choices, you can save as a draft or hit the “Save” button.
After submission, you will be able to preview your inventory selections and verify that your filters were set up properly. To do this, click the Preview Source Data button
Making filter changes to a VAST distributed Ad will never change the tag. As long as the Ad exists in the system, the tag will never change. You will be able to edit the filter criteria as many times as you like and will not have to re-traffic the tag.