On the dealer dashboard, toggle "active only" to see all inactive dealers
SRP, unless utilizing Auto templates. Auto templates are powered by feeds that can be landed on VDP pages.
You can utilize the IM_Exclude label to pause ad groups and campaigns. The label will force the Hoot review process to ignore the entire ad group until the label is removed.
Hoot utilizes labels to identify objects within the Google interface that we should include or exclude during our nightly processing.
IM_Include - Identifies objects/targets we should be processing
IM_Exclude - Identifies objects/targets of objects we should skip or not include
Ad customizer data feeds are only populated when ad groups are enabled, users should set up/schedule the ad customizer data feed prior to data populating. The provided feed link by Hoot can be used for initial set-up as it is also used to identify the columns needed for passing the values from Hoot to Google.
Ad customizer data is pulled into the variable upon delivery of the ad. Previews will commonly not be shown until ads have been running for an extended period of time. Even at this point, the preview will not reflect the live price until the ad is served.
Hoot send Display ads directly to the vehicles or product detail page
The ad serving and selection of vehicles to display within ads is handled by Facebook. For dynamic remarketing campaigns, Facebook will always attempt to display a vehicle that matches the VIN for a previously viewed VDP. In addition, they will show “similar” vehicles in the carousel. Similar vehicles are determined by browsing behavior of all site visitors. It works very similar to the method Amazon uses for “people who looked at this patio chair also looked at these other patio chairs.” For non-remarketing campaigns, Facebook will simply pull the necessary number of vehicle records from the feed without any consideration of user behavior. This is why you would want to create a custom feed of only new Ram trucks if you were targeting a new Ram shopper in-market audience.
In many cases vehicles are filtered out because of channel pre-requisite. Once example if that Facebook requires vehicles to contain a price value. If the vehicle has not price it is suppressed from the Facebook feed. This can be corrected by replacing an empty price value with $1.00 but the client must ensure pricing is removed from the FB ads.
Other causes include:
CMS change
Client added filters that returned no vehicles
The most common reason is that the vehicle was sold/removed from the site between the nightly scrape/update of the site. The record should be removed on the next advertiser processing.
The most common reason is that the vehicle was not present on the site when the scrape/update of the site occurred. The record should be added on the next advertiser processing.
Hoot does not host the images related to the vehicle inventory. The images are source from with the CMS platfrom or the external data source in which we are pulling information from. All image adjustments need to be handled directly with the CMS provider or the person managing the external data source.
When Hoot installs the dynamic pixel, we code it so it only fires on VDPs. Your standard remarketing pixel may be firing on all website pages, but the additional ViewContent event that passes a vehicle ID only fires on VDPs. Therefore, only visitors that viewed a VDP will be eligible to served a dynamic remarketing ad.
The dynamic remarketing script installation can be completed, but it will not go live because the Google Tag Manager (GTM) container has not been installed on the dealer's website. In most cases, you will want to contact the website vendor's support department to request GTM installation.
When the container is live the script will start working immediately. Once you have corrected the above issues, please reach out to support so they can verify the scripts are installed properly.
The dynamic remarketing script installation can be completed, but it will need to be implemented by the website provider. Our team can assist with providing the script needed but it will require the CMS provider to install.
We currently do not have an active, automated solution for YouTube. However, we are in the process of developing this solution. Stay tuned for updates
Your template can be customized in several ways.
Choose from one of our pre-formatted library templates and make all style choices in the interface.
Choose the "custom" option instead and provide initial details in the "special requests" section.
Template: The creative shell or base for the dynamic ad. Does not contain any inventory (or other) data.
Ad version: Template + Filtered Data = Ad Version. Ad versions are your final video ad output, when a template is associated with some kind of selection criteria.
Adjustments are typically complete within 24 hours
Navigate to video ads tab
Click on the chart graphic.
specify whether or not you want the report at the ad version or advertiser level
Click and choose a date range.
Ad Servers: Used to store and serve ads. DSPs: Used by advertisers to connect to the programmatic advertising ecosystem (to buy ad inventory automatically).