Dynamic Video: Creative Specifications

For A Digital Asset Ad:

  • No specifications required. No Video Asset provided by client

  • If the client would like to provide their own VO for a Digital Asset AD please use the following specs:

    • Format: .mp3 or .wav

    • Audio sample rate: 48k

    • Length: 15 or 30 seconds

For A Companion Ad: 

  • Recommended video format: H.264

  • Recommended file size: < 150mb

  • Recommended video resolution: 1920×1080

  • Recommended bit rate: > 5mbps (keep this higher if you prefer)

  • Recommended video frame rate: 29.97

  • Recommended length: 15 or 30 seconds

  • Recommended audio sample rate: 48k

For A Companion GreenScreen style Ad: 

  • Same Video/Audio Specs as normal companion Ad

  • Best practice for positioning Talent: 

    • keep talent within left 50% of frame

    • knee up or waist up framing of talent

    • talent will gesture to the left with any direct reference to inventory