Responsive Search Ad (RSA)- Ad Customizer Setup

Owned by Paul Tober
Last updated: Jun 22, 2022 by Brenton Rose

Google has introduced ad customizer support within responsive search ads (RSAs). The steps outlined below will walk you through the setup within Hoot and Google Ads.

Step 1: Enabling Ad Customizers

Within the Hoot dashboard, navigate to dealers settings and then “step 5 - Google Ads Integration“. Toggle on Ad Customizers and click “Save Changes“. This will enable you to access your “Google Ads Ad Customizer Feed - RSA” within Search Templates in a later step.

Step 2: Scheduling Your Hoot Feed With Google Ads

Within Google Ads you will need to schedule your “Google Ads Ad Customizer Feed - RSA” to pull on a daily basis. To do this, first navigate within Google Ads to Tools & Settings > Bulk Actions > Uploads > Schedules.

From the Schedules tab, click the blue plus to schedule your Hoot file upload.

  1. Schedule Name: Your Choice

  2. Source: Https

  3. Source URL: Insert “Google Ads Ad Customizer Feed - RSA” link. This can be found within the Hoot Dashboard > Search Templates > and then copy the RSA link to clipboard by clicking the far right icon (see screenshot below).

  4. What are you uploading: Campaigns

  5. Apply to: Single Account

  6. Save

Keep in mind that there is currently no way to force AdWords to fetch the feed data outside of the scheduled time frequency. Keep this in mind when scheduling out your campaigns.

Step 3: Adding RSA Ad Customizer Variables Within Templates

The last step is to add your ad customizer variables to your Responsive Search Ad headlines and descriptions within search templates.

Don’t forget to adjust the default text after the colon in your variables. Keep in mind this default text will also have to pass character count.

{CUSTOMIZER.min_price:DefText}

Minimum Price represents the lowest price vehicle in each of the ad groups based on the segmentation. For Example, Min_Price within a Honda Civic ad group would result in the daily lowest price of all the Civics in stock on the site. If you were to include year in your segmentation for this example, the 2017 Honda Civic ad group’s Min_Price data would pull the lowest price of 2017 Civics only.

{CUSTOMIZER.count:DefText}

“Count” represents the total number of vehicles in each of the ad groups based on the segmentation. For Example, count within a Honda Civic ad group would result in the daily total amount of all the Civics in stock on the site. If you were to include the year in your segmentation for this example, the 2017 Honda Civic ad group’s count data would pull the amount of 2017 Civics only.

Step 4: Wait For Approval

Once the above has all been completed, you will need to wait for your ads and feed data to be approved within Google. Once approved your ads should show the related attributes within the ads.