Creative Specifications for Dynamic Video Ads
- Justin Shackelford
Images
HootVID accepts multiple image file types. However, PNGs are strongly recommended. JPEG/JPG is also an accepted format.
Image file sizes depend entirely on the template design that you are using. However, each upload option will have an optimal file size recommendation.
Don’t worry! Even if your image varies in size from the recommended dimensions, our editor will either size it up or down to have it fill the alloted space.
Voiceovers
Format: .mp3 or .wav
Audio sample rate: 48k
Length: 15 or 30 seconds
Videos
HootVID requires MP4 files for video upload.
Recommended video format: H.264
Recommended file size: < 150mb
Recommended video resolution: 1920×1080
Recommended bit rate: > 5mbps (keep this higher if you prefer)
Recommended video frame rate: 29.97
Recommended length: 15 or 30 seconds
Recommended audio sample rate: 48k
Asset Upload Issues
The HootVID platform requires specific file types for template media elements. Additionally, a recommended file size will appear for each respective media element for your ad.
If you run into trouble uploading any assets into your ad, please contact Support additional assistance.
Select Contact Support under the Support tab in the main menu.
Select Asset Upload Issue from the dropdown.
Fill in the form as shown. Submitting will open a support ticket where one of our support team members will assist with asset conversion.
Specialty Templates
Companion GreenScreen
Same Video/Audio Specs as normal companion Ad
Best practice for positioning Talent:
Keep talent within left 50% of the frame
Knee-up or waist-up framing of talent
Talent will gesture to the left/right (depending on the template) with any direct reference to inventory
Ensure that the talent’s gestures/body (other than legs/feed) are not moving out of frame.
Custom Frame Companion
This template utilizes custom-sized background assets. The specifications for each section are outlined in this sample graphic.