Video 2024-04 - Jan 24th

Owned by Paul Tober, created
Last updated: Jan 24, 2024
2 min read

Date

Jan 24, 2024

Issues

7 issues

Highlights

  1. Advertiser Assets Library - is a large feature addition to the HootVid platform. Users will now have access to a repository for Videos, Audio, and Images that is shared across users at the advertiser level. This feature brings the value of increased collaboration and convenience for all users. See help documentation here: https://hootinteractive.atlassian.net/wiki/x/BgAeFw

    1. All assets used within an Ad will be automatically uploaded to that advertiser’s library for collaborative use.

    2. This new library will be found in your advertiser dashboard beside the video ads button.

  2. Product level impression reporting - provides the user with a more granular view into what impressions are being associated with specific products shown in the dynamic ad.

    1. The product level reporting is located inside the standard impression reporting and will be visible once an ad is expanded inside the report.

  3. Convert SVG files during asset management - HootVid now supports SVG files. Keep in mind that supporting these requires the platform to convert the file type.

  4. Dynamic QR codes - HootVid now supports dynamic QR codes via URL. This addition will allow users to append tracking parameters to the QR codes within the platform rather than supplying a static QR image. This is only available in supported templates currently, please reach out to support for questions about adding QR codes to existing templates that don’t support the option.

Feature

  • VID-514 Add Video Ad name to the VAST Tag by default

  • VID-508 Advertiser Assets Library

  • VID-499 Product level impression reporting

  • VID-401 Convert SVG files during asset management