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Ad Group Name | Dictates the name and structure at the Ad Group level for the template. Variables included in the Ad Group name dictate what ad groups will be built out for every record contained in the data feed that day. |
Final URL | Final URLs dictate the SRP landing page structure that will be reviewed to determine inventory. Utilize the CMS Guide to help build yours. |
Available Placeholders
The Available Placeholders icon provides a list of all available variables that can be utilized within the auto template structure. This list is based on the data in the feed, so if there is an addition data point you would like to utilize, please contact support to have it added.
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VDP Specific Landing Pages
Auto templates allow the use of both SRP and VDP campaigns. To create a VDP specific campaign, utilize a record specific variable within the Ad Group Name like [vin]. Within the Final URL, use [url] to create a unique ad group for every VDP record in the daily feed. See screenshot below for an example setup.
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Ads
Campaign Builder supports Expanded Text Ads, Responsive Search Ads, and Call Only Ads. Any combination of the 3 can be utilized when building out the campaign by clicking the blue plus and choosing your ad types. To make multiple ads, simply click the blue plus again to select another ad/ad type.
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