Auto Templates source make, model, trim, year, and many other data fields from site specific inventory feeds scraped daily. Auto Templates are by default processed daily, uploading new and/or edited structure directly to AdWords by Hoot.
Auto Template Breakdown
Template organizational naming within Hoot, does not effect campaign structure.
The AdWords Customer ID for the dealer account the template is associated with. This field will be automatically populated when the dealer is selected.
Enable Email Notifications
Allows users to decide level of notifications received about changes made to the campaign by Hoot on a daily basis.
Allows user to change the template status between active and inactive. Inactive templates will not be processed by default and therefore will not update the AdWords account. Users now have the option to choose what happens to an inactive campaign, No Action or Pause ALL associated Ads and Ad Groups.
Use custom source for vehicles
Enables user to use an alternate source for vehicle data feed rather than the default.
Filter Groups allow the user to filter incoming feed data to match desired campaign output. The Preview button downloads a csv of the filtered feed for reference.
Model Count Condition
Type Count Condition
Campaign Selection allows the user to choose the desired campaign “shell“ that they want the campaign structure built into daily by Hoot. As campaigns are added in the associated Adwords account, those campaigns will appear within the dropdown list. Negative keywords lists are able to be selected and applied to the campaign via the drop down.
Ad Group Naming
Ad Group Name
Dictates the name and structure at the Ad Group level for the template. Variables included in the Ad Group name dictate what ad groups will be built out for every record contained in the data feed that day.
Final URLs dictate the SRP landing page structure that will be reviewed to determine inventory. Utilize the CMS Guide to help build yours.
The Available Placeholders icon provides a list of all available variables that can be utilized within the auto template structure. This list is based on the data in the feed, so if there is an addition data point you would like to utilize, please contact support to have it added.
Model Count Condition
Type Count Condition
VDP Specific Landing Pages
Auto templates allow the use of both SRP and VDP campaigns. To create a VDP specific campaign, utilize a record specific variable within the Ad Group Name like [vin]. Within the Final URL, use [url] to create a unique ad group for every VDP record in the daily feed. See screenshot below for an example setup.
Campaign Builder supports Expanded Text Ads, Responsive Search Ads, and Call Only Ads. Any combination of the 3 can be utilized when building out the campaign by clicking the blue plus and choosing your ad types. To make multiple ads, simply click the blue plus again to select another ad/ad type.
Within each of the ad types you will have standard ad creation options. Within the headlines, descriptions, and paths of Auto templates you are able to utilize all of the available variables (see Available Placeholders section above in Ad Group Naming) as well as your ad customizers, if you have those configured. To avoid exceeding character limits with variables, use the “Show/Hide Alternate Fields“ button at the bottom of each ad. This gives you the option of providing an alternate that will be defaulted to if the character limit is exceeded when the campaign is built out.
The Keyword section is your chance to ad bulk keywords across Ad Groups. Keywords within Auto templates utilize all of the available variables (see Available Placeholders section above in Ad Group Naming). Broad, Phrase, and Exact keywords are supported via the drop down. The blue and green buttons to import/export bulk keyword lists can be found in the top right of the section.
Processing Auto Templates
Auto Templates will be automatically processed nightly unless set to inactive. Users may also manually process an Auto Template to push updates to AdWords immediately by clicking “Save and Apply“.
Save your progress without initiating the update process. Updates made will reflect in the campaign upon next system review over night.
Save and Apply
Saves current template settings AND triggers the update process in AdWords immediately. It typically takes 5 minutes for AdWords to be updated.