...
User must have admin rights to Google Ads
User must have admin rights to Facebook Page, Ads Manager, Catalog or be able to create a catalog for the advertiser inside Business Manager
Demo Advertiser/First Client Should be Entered into the System
Please add advertiser
Enable Dynamic Display Feeds Feature
Collateral Needed:
Add Advertiser/Enable Display Feed Feature
Training Call Outline
Advertiser and Feature level calendar scheduling for end dates
Tab 3 Dynamic Display Feeds, Script Installs (Fees associated with that)
Custom Feeds
Set-up
Review Types and Format with an explanation of differences
Feed Records/No Price/No Image box
URL Appends
Filter options and best practices for groupings (emphasize that filters must be maintained and managed by client independently of Hoot)
Location filter
Stock number and custom label possibilities
$1 Price box for Facebook opt-in
Review inside of the feed and what data it populates (Attributes and why they are important)
Ability to modify Image classification
CMS changes
Test out URLs/landing pages
Image re-positioning
Google Supported Feed Options
GMB By default (Store Codes and Place ID’s)
VLA and support options if needed
...
Facebook Catalog Set-up: https://hootinteractive.atlassian.net/wiki/spaces/HD/pages/199065670/Video%3A+Facebook+Display+Catalog+Setup
Facebook Feed Rules: https://wwwhootinteractive.facebookatlassian.comnet/businesswiki/help/1206652516201625?id=725943027795860How to: https://youtu.be/Pav5rZ_UrzQ spaces/HD/pages/284721157/Setting+up+Data+Feed+Rules+including+FB+Page+ID+Written+Guide
Facebook Feed Rules Demo https://www.loom.com/share/1def9533589a4066aabb3dfee6fb7724
...