Display Training
Prerequisites:
User must have admin rights to Google Ads
User must have admin rights to Facebook Page, Ads Manager, Catalog or be able to create a catalog for the advertiser inside Business Manager
Demo Advertiser/First Client Should be Entered into the System
Please add advertiser
Enable Dynamic Display Feeds Feature
Collateral Needed:
Training Call Outline
Advertiser and Feature level calendar scheduling for end dates
Tab 3 Dynamic Display Feeds, Script Installs (Fees associated with that)
Custom Feeds
Set-up
Review Types and Format with an explanation of differences
Feed Records/No Price/No Image box
URL Appends
Filter options and best practices for groupings (emphasize that filters must be maintained and managed by client independently of Hoot)
Location filter
Stock number and custom label possibilities
$1 Price box for Facebook opt-in
Review inside of the feed and what data it populates (Attributes and why they are important)
Ability to modify Image classification
CMS changes
Test out URLs/landing pages
Image re-positioning
Google Supported Feed Options
GMB By default (Store Codes and Place ID’s)
VLA and support options if needed
Post Discussion Collateral:
General:
https://hootinteractive.atlassian.net/wiki/spaces/HD/pages/199065690/Custom+Feeds
Create a feed
Format and descriptions Feed Formats & Descriptions - Hoot Documentation - Confluence (atlassian.net)
Custom Feeds: Custom Display Feeds - Hoot Documentation - Confluence (atlassian.net)
Enabling Display/Remarketing: Enabling Display/Remarketing - Hoot Documentation - Confluence (atlassian.net)
Image Classification Overview & Machine Learning
Facebook Only
Facebook Catalog Set-up:
Facebook Feed Rules:
Facebook Feed Rules Demo
Google Products
Google Dynamic Display:
Google My Business- Cars for Sale:
GMB - Cars For Sale Feeds (For Clients Sending The Feeds Directly To Google) -
GMB - Cars For Sale Feeds (Hoot Provided Service) -
Google Vehicle Ads Setup -