Dynamic Video Overview
- Justin Shackelford
Hoot Dynamic Video Moat
Hoot Makes Dynamic Video Ads, Not Dynamic Videos
What Others Do:
Other “Dynamic Video” companies fall into the CAAS category, creative as a service. This production work is done by “templetizing” digital assets to make high-quality videos. I emphasize the word videos because that’s what they create, not ads. When using one of these services, users are provided the video output and then expected to turn that video into an ad within their DSP. They are then locked to the current creative elements, and if an adjustment is needed, they will have an updated video and generate a new ad within the DSP.
What We Do (Our Moat):
Hoot Dynamic Video provides an innovative and exclusive product that eliminates the iterative pain points of our competitors. Hoot Dynamic Video ad creator syncs up to any data source (scraping, API, data sheets, etc…) and outputs ads directly into a VAST tag. This VAST tag will remain static regardless of what changes are made to the creative elements or data powering the video ad throughout the lifecycle of the campaign. Making adjustments is as easy as logging into the HootVid self-serve portal and editing the existing dynamic ad in real-time. Users can also easily sync their data sources like Google Sheets to power the dynamic elements of the video ad, this enables rapid iteration and minimal training by allowing them to make adjustments via their normal workflow.
Value Summary:
Unmatched speed to market
Rapid iteration
Vast tag output
True dynamic updates, not new videos
Ad Versioning, enabling A/B testing at scale
Flexible data source management
Low training barrier to entry
Control dynamic elements through existing workflows
General Dynamic Video Value Prop:
What Makes a Video Ad Dynamic?
A video ad is dynamic when the video powering that ad has consistently changing content, like products or prices, that updates the existing video based on a data source.
What Makes Hootvid Dynamic Ads Different?
HootVid redefines what dynamic capabilities are possible, blowing past the value of standard dynamic video. The HootVid platform enables structural changes to any elements within the video at any time, without the need to create a new video or ad. Our ad creator syncs up to any data source (scraping, API, data sheets, etc…) and outputs ads directly as a VAST tag. This VAST tag will remain static regardless of what changes are made to the creative elements or data powering the video ad throughout the lifecycle of the campaign. Making adjustments is as easy as logging into the Hoot self-serve portal and editing the currently running dynamic ad in real time.
Why Are Dynamic Video Ads Valuable?
Quality – Today’s standard video ads are disappointing, customers are uninspired to engage and take action. To engage with consumers on OTT/CTV, you must show consistently relevant content in an exciting and fresh format.
Speed – Dynamic videos provide an unmatched speed to market, only achieved through the ability to create one video and segment out multiple versions through dynamic content filtering.
Iteration – Being able to test and adjust video content on the fly is critical to competing in today’s digital advertising ecosystems.
Which Video Ad do you think has higher KPIs for grocery chain advertising specials?
Hootvid Dynamic: Hyper relevant content with actionable CTAs, seasonal updates, and store specific offers. | Standard Video: No actual content, generic “evergreen” design, no emotional response. |
Obvious Winner  | Boring and Generic |
We don’t slap your dynamic elements in an L bar and call it a day… We have an extensive template library that puts the dynamic content as the focus of your video and not as an afterthought. Dynamic Content isn’t a gimmick, don’t hide it!
Dynamic Content Is The New Call To Action For Digital Advertising!
Do you “shotgun” out ads hoping that a viewer will click through based on generic/general content, and then expect them to have the agency to navigate through your site to find what they are looking for? Respect ad recipient’s time by showing them ONLY currently available products, with dynamic messaging that empowers them to take action NOW!
Hyper Relevant Content Leads to Increased Engagement for Advertisers
Today, businesses prioritize digital experiences, yet the vast majority of them fail to differentiate, leaving customers and prospects feeling indifferent about their brand.
HootVid provides three types of dynamic updates to video ads.
External data source => Ad
Design changes => Ad
GeoVAST =>
External Data Source
Hootvid supports any data source you might want to power your video ads. Use an API, data sheet, have Hoot scrape a website(doesn't have to be your site), or manual adjustments the content within the Hoot platform at any time. Users can also easily sync their ad’s data source to collaborative workspaces like Google Sheets, enabling rapid iteration of the dynamic content via their normal workflow in the shared docs.
Design Changes
What should go here that hasn’t been said already?
GeoVAST
GeoVAST makes advertising across multiple locations simple! You can serve the same cohesive ad across all of your locations but with updated dynamic content triggered by the geolocation of the recipient of the ad. All of these “Geo Ad Versions” are rendered on the Hoot side and served through 1 static VAST Tag.
Ex: A grocery chain of 100+ stores wants to run dynamic video campaigns promoting weekly circulars with store-specific offers/pricing. To do this currently is practically impossible. The Grocer would either run one generic ad promoting that they have digital circulars, or they would need 100+ unique dynamic video ad campaigns targeting the specific locations associated with the stores. With GeoVAST, the grocer could run one campaign that would dynamically update content depending upon where the recipient of the ad is located. Each store is given a Geo-Radius, determining which digital circular is populating the dynamic content for the delivered ad.