SnapChat

The feed format is needed to run Dynamic Ads on Snap Chat

id	Vehicle Identification Number (VIN)
title	Condition of the Product, Year, Make, Model and trim
description	Condition of the Product, Year, Make, Model
link	Link to VDP (vehicle detail page) or to PDP (Product Description Page)
image_link	Picture taken off the VDP/ PDP that represents vehicle/ product
availability	This shows if your vehicle / product is in or out of stock
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
condition	Condition of the vehicle. Classifications include: new, used and cpo
brand	Product Manufacturer
adult	Notifies if the content is for adult viewers only
age_group	Age group you are targeting
color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
gender	The Gender of whom the product / vehicle is for
google_product_category	Google-defined product category for your product Must use Google's product taxonomy

Snapchat allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments