Google Merchant Center

The feed format allow you set up a product feed into Google Merchant. This is not for the use of VLA ads program.

id

Vehicle Identification Number (VIN)

title

Condition of the Product, Year, Make, Model and trim

city and state

City and State of the dealership or location to purchase product

link

Link to VDP (vehicle detail page) or To PDP (Product Decription Page)

image_link

Link to VDP (vehicle detail page) or To PDP (Product Description Page)

availability

This shows if your vehicle / product is in or out of stock

price

The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.

brand

Product Manufacturer

model

Product Model

mpn

Vehicle Identification Number (VIN)

condition

Condition of the vehicle. Classifications include: new, used and cpo

adult

Notifies if the content is for adult viewers only

color

Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”