Google Merchant Center

The feed format allow you set up a product feed into Google Merchant. This is not for the use of VLA ads program.

id	Vehicle Identification Number (VIN)
title	Condition of the Product, Year, Make, Model and trim
description	Make model Year of vehicle or headline of the product
link	Link to VDP (vehicle detail page) or To PDP (Product Description Page)
image_link	Link to VDP (vehicle detail page) or To PDP (Product Description Page)
availability	This shows if your vehicle / product is in or out of stock
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
brand	Product Manufacturer
mpn	Vehicle Identification Number (VIN)
condition	Condition of the vehicle. Classifications include: new, used and cpo
adult	Notifies if the content is for adult viewers only
color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”