Google Vehicle Ads | Fluency VLA

This format is identical to the standard VLA feed with he exception that the additional image hears will contain a numerical sequence. This is used within the Fluency platform to identify the order of image display they need.

doors

Number of Doors on vehicle

vehicle type

Range of vehicle body types the vehicle could be (ex. Car_ Truck)

image_link

Link provided and taken from the VDP/ PDP that represents vehicle/product

color

Color of the out side of the Vehicle

image type

Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER

drive train

This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD

VIN

Vehicle Identification Number (VIN)

transmission

Vehicle transmission classification (Manual/ Automatic)

title

Condition of the Product, Year, Make, Model and trim

link

Link to VDP (vehicle detail page) or To PDP (Product Description Page) and is where the client will go when they click on the ad

link_template

Link to VDP (vehicle detail page) or To PDP (Product Description Page) and is where the client will go when they click on the ad + {store_code} ValueTrack parameter.

price

The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.

vehicle_msrp

The manufacturer’s suggested retail price, by default this value is not captured but can be configured at the request of the client.

description

Condition of the Product, Year, Make, Model

trim

Versions of the vehicle model (ex. Sports Package)

year

Year of manufacture (ex. 2020)

engine

Type of fuel the vehicle uses (ex. GASOLINE)

condition

Condition of the vehicle. Classifications include: new or used

model

Product Model Identifier

mileage

The number listed from the vehicle odometer this includes the unit of measure (ex. 28 miles)

brand

Vehicle Manufacturer

body_style

The style of the body of the vehicle (ex. Sedan)

google_product_category

Google-defined product category for your product Must use Google's product taxonomy

product_category

Product category that you define for your product

id

Dealer Identification Number this is the advertiser id from the Hoot system

store_code

Free text field, this can be entered at the advertiser setting or when creating the feed. A store code is a unique ID for each business. By Default this value is empty inside the Business account but must be used when utilizing the feed services.

place_id

Google Place ID. This value can be entered at the advertiser settings.

vehicle_fulfillment(option:store_code)

Shows if vehicle is able to be purchased in-store or online (In-store is set by default)

additional_image_link

The URL of an additional image for your product (Up to 10). With this format all additional images will contain a numerical sequence on the headers. For example additional_image_link(1), and so on.

certified_pre-owned

Shows if vehicle is Certified Pre-own or not with TRUE or FALSE

There are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:

  • custom_label_0

  • custom_label_1

  • custom_label_2

  • custom_label_3

  • custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments