External Data For Search

The feed format is needed to run Dynamic Ads on External Search

dealer_name

Name of Dealer or Storefront listed in the advertiser settings

dealer_id

The Dealer ID is the unique number used to identify the advertiser on the Hoot platform

vehicle_id

The Manufacturer's Vehicle Identification Number (VIN)

title

Condition of the Product,, Year, Make, Model and trim

description

Condition of the Product,, Year, Make, Model

link

Link to VDP (vehicle detail page) or To PDP (Product Description Page)

image_link

Picture taken off the VDP/ PDP that represents vehicle/ product

image_type

Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER

price

The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.

alt_price

Alternative Price is the price that is the alternative to MSRP (ex: Sales Price, Internet Price, Dealer Price, In-store Price). This price is not set by default. This is used as an alternate pricing strategy for the account.

condition

Condition of the vehicle. Classifications include: new, used and certified

brand

Product Manufacturer

trim

Versions of the product model

exterior_color

Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”

availability

This shows if your vehicle / product is in or out of stock

transmission

Vehicle transmission classification (Manual/ Automatic)

fuel_type

Type of fuel vehicle uses (ex. GASOLINE)

body_style

The style of the body of the vehicle (ex.Sedan)

drivetrain

This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD

vin

Vehicle Identification Number (VIN)

addr

Location to the dealership or location to purchase product

city

City where the dealership or storefront resides (ex. USA)

region

State of dealership (ex. FL)

postal_code

Postal code related to the purchase location of the product.

country

2 digit country code where the dealership or storefront resides (ex. US)

lat_lon

Latitude & Longitude GPS coordinate related to the dealership or storefront

make_alt

make alternative*

model_alt

model alternative*

trim_alt

trim alternative*

There are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:

  • custom_label_0

  • custom_label_1

  • custom_label_2

  • custom_label_3

  • custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments

*Alternate values are values entered inside the Alias library in the Hoot interface. These values can be substituted for their primary values inside the hoot eco system to improve user experience and messaging.