Acquisio

dealer_name

Name of Dealer or Storefront listed in the Advertiser settings.

dealer_id

Dealer Identification Number-This is the Advertiser ID from the Hoot system.

vehicle_id

The Manufacturer's Vehicle Identification Number (VIN)

title

Condition of the Product, Year, Make, Model and Trim

description

Condition of the Product, Year, Make, Model

link

Link to VDP (vehicle detail page) or to PDP (Product Description Page)

image_link

Picture taken off the VDP/ PDP that represents vehicle/ product.

image_type

Primary image classification-Values included are DEALER, STOCK, or PLACEHOLDER

price

The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.

alt_price

Secondary indexed price value. This is not configured by default but if the client wants to include a regular price and a sale price this field would be used to support this action.

condition

Condition of the vehicle or product. Classifications include new, used or cpo.

brand

Product Manufacturer

trim

Versions of the product model

exterior_color

Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”

availability

This shows if your vehicle / product is in or out of stock.

Vehicle transmission (Manual/ Automatic)

Vehicle transmission classification (Manual/ Automatic)

fuel_type

Type of fuel vehicle uses (ex. GASOLINE)

body_style

The classification of the body style for the product. (ex. Sedan)

drivetrain

This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD

vin

Vehicle Identification Number (VIN)

addr

Street name and/or number to the dealership or location to purchase product

city

City where the dealership or storefront resides (ex. Los Angeles)

region

State of dealership or storefront (ex. FL)

postal_code

Postal code related to the purchase location of the product.

country

2 digit country code where the dealership or storefront resides (ex. US)

lat_lon

Latitude & Longitude GPS coordinate related to the dealership or storefront.