Facebook Product Default
This feed format is classified within the Facebook E-Commerce manager as a Product or Retail type of feed format.
id | Product Identification number/ SKU |
availability | This shows if your vehicle / product is in or out of stock |
condition | Vehicle or Product Condition. Classifications include: new, used, or certified |
description | Condition Of Product, Year, Make, Model |
image_link | Picture taken of the PDP (Product Description Page) that represents product |
link | Link to VDP (vehicle detail page) or To PDP (Product Description Page) |
title | Condition Of Product, Year, Make, Model and trim |
brand | Vehicle Make (ex. Honda) |
price | The amount the vehicle/ product is worth |
product_type | Range of vehicle body types the vehicle could be (ex. Car_ Truck) |
google_product_category | Google-defined product category for your product Must use Google's product taxonomy |
stock_number | Dealership's own designation of the car on their lot. |
Facebook allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments