Facebook Product Default

This feed format is classified within the Facebook E-Commerce manager as a Product or Retail type of feed format.

id

Product Identification number/ SKU

availability

This shows if your vehicle / product is in or out of stock

condition

Vehicle or Product Condition. Classifications include: new, used, or certified

description

Condition Of Product, Year, Make, Model

image_link

Picture taken of the PDP (Product Description Page) that represents product

link

Link to VDP (vehicle detail page) or To PDP (Product Description Page)

title

Condition Of Product, Year, Make, Model and trim

brand

Vehicle Make (ex. Honda)

price

The amount the vehicle/ product is worth

product_type

Range of vehicle body types the vehicle could be (ex. Car_ Truck)

google_product_category

Google-defined product category for your product Must use Google's product taxonomy

stock_number

Dealership's own designation of the car on their lot.

Facebook allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:

  • custom_label_0

  • custom_label_1

  • custom_label_2

  • custom_label_3

  • custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments