Facebook Product Default

The Facebook (Retail) feed format is designed for dynamic product ads across retail verticals using Facebook Catalogs. To configure a new feed, start by entering a descriptive Feed Name for easy internal tracking.

Leave the Feed Type set to Default, and make sure the Feed Format is selected as Facebook (Retail) to match the structure required by Facebook’s retail catalog specifications. In the Advertisers field, select the appropriate advertiser that this feed will serve.

Under optional settings, the Missing Price to $1 checkbox can be enabled to assign a default value of $1 for any products that do not have a price listed. This helps prevent Facebook from rejecting products missing required pricing data.

The URL Appends section allows you to add UTM parameters or custom tracking values to each product URL by clicking + Add new. As you enter parameters, the Campaign URL Preview will display the full URL structure with your appended values.

id	Product Identification number/ SKU
availability	This shows if your vehicle / product is in or out of stock
condition	Vehicle or Product Condition. Classifications include: new, used, or certified
description	Condition Of Product, Year, Make, Model
image_link	Picture taken of the PDP (Product Description Page) that represents product
link	Link to VDP (vehicle detail page) or To PDP (Product Description Page)
title	Condition Of Product, Year, Make, Model and trim
brand	Vehicle Make (ex. Honda)
price	The amount the vehicle/ product is worth
product_type	Range of vehicle body types the vehicle could be (ex. Car_ Truck)
google_product_category	Google-defined product category for your product Must use Google's product taxonomy
stock_number	Dealership's own designation of the car on their lot.

Facebook allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments