Programmatic

The Programmatic Display feed format is used to support dynamic display campaigns across programmatic advertising platform. These feeds power personalized ad creatives using real-time inventory data. Start by entering a Feed Name. Leave the Feed Type set to Default, and choose Programmatic Display under Feed Format.

Next, select the appropriate advertiser from the Advertisers dropdown to associate the feed with the correct client. Two optional settings are available: enabling Missing Price to $1 assigns a placeholder price to any listings missing pricing, helping ensure all inventory is passed through. Selecting Set new vehicles' miles to 0 is useful when new inventory lacks mileage data, helping maintain clean and consistent output.

To track performance or integrate UTM tags, click + Add new in the URL Appends section. The Campaign URL Preview will show how the final links will appear with those parameters included.

vehicle_id	The Manufacturer's Vehicle Identification Number.(VIN)
title	Condition of the Product, Year, Make, Model and trim
description	Condition of the Product, Year, Make, Model
url	Link to VDP (vehicle detail page) or to PDP (Product Description Page)
make	Product Manufacturer
model	Product Model Identifier
year	Year of Manufacture (ex. 2020)
mileage.value	Number of mileage on vehicle odometer
mileage.unit	The Unit of measurement to measure Mileage (MI [Miles])
vehicle_type	Range of vehicle body types the vehicle could be (ex. Car_ Truck)
transmission	Vehicle transmission (Manual/ Automatic)
fuel_type	Type of fuel vehicle takes (ex. GASOLINE)
body_style	The style of the body of the vehicle (ex. Sedan)
drivetrain	This identifies the drivetrain of the vehicle. They are classified as RWD, AWD, FWD and 4WD
vin	Vehicle Identification Number (VIN)
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
address	Location to the dealership or location to purchase product
exterior_color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
availability	This shows if your vehicle / product is in or out of stock
state_of_vehicle	Condition of the vehicle. Classifications include: new, used and cpo
latitude	The angular distance of the dealerships/ location of product north or south
longitude	The angular distance of the dealerships/ location of product East or West
trim	Versions of the vehicle Model (ex. Sports Package)
dealer_id	Dealer Identification number
image[0].url	Picture taken off the VDP/ PDP that represents vehicle/ product
image[0].tag[0]	Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER