TikTok

The feed format is needed to run Dynamic Ads on TikTok. Please note TikTok does not have an automotive specific catalog so the feed is built to support their standard retail feed format.

sku_id

Vehicle Identification Number (VIN)

title

Condition of the Product,, Year, Make, Model and trim

description

Condition of the Product,, Year, Make, Model

availability

Link to VDP (vehicle detail page) or to PDP (Product Description Page)

condition

Condition of the vehicle. Classifications include: new and used

price

The indexed selling price of the product/vehicle. If multiple prices are available, the lowest price is assigned.

link

Link to VDP (vehicle detail page) or To PDP (Product Description Page)

image_link

Picture taken off the VDP/ PDP that represents vehicle/ product.

brand

Product Manufacturer

color

Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example, if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”)