Celtra

The feed format is needed to run Dynamic Display Campaigns on Celtra.

condition:countryCode

Country code pulled from the advertiser settings

value:Vehicle Condition

This attribute contains the condition of the vehicle (ex. New, Used, CPO)

value:Year

Year of Manufacture (ex. 2020)

value:Make

Vehicle/Product Manufacturer (ex. Honda)

value:Model

Vehicle/Product Model Classification (ex. Civic)

value:VIN

Vehicle Identification Number (VIN)

value:Description

Condition of the Product, Year, Make, Model and Trim

value:Formatted Price

This is the price collected when indexing the inventory from the website/CMS provider. Formatted for ad display. ($xx,xxx) not ISO 4217

value:Image URL

Picture taken of the PDP (Product Description Page) that represents product

value:URL

Link to VDP (vehicle detail page) or To PDP (Product Description Page)

reportLabel

Vehicle Identification Number (VIN)

value:Advertiser Name

Name from Advertiser Setting (DBA first)

value:Title

Condition of the Product, Year, Make, Model and Trim

value:Mileage

The number listed from the vehicle odometer

value:Color

Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”

value:Doors

The number of doors listed in the vehicle details information.

value:Drivetrain

This identifies the drivetrain of the vehicle. They are classified as RWD, AWD, FWD and 4WD

value:Fuel Type

Type of fuel vehicle uses (ex. GASOLINE)

value:Image Type

Image classification value, Dealer, Stock, Placeholder

value:Location

Location to the dealership or location to purchase product. (Indexed location is first, if no value falls back to advertiser settings)

value:Transmission

Vehicle transmission classification (Manual/ Automatic)

value:Trim

Versions of the vehicle Model (ex. Sports Package)

value:Type

The style of the body of the vehicle (ex. Sedan)