Microsoft - MSN Auto

The feed format is needed to run Dynamic Ads on MSN Auto Campaigns and Bing’s Version of VLA Through Merchant Center Accounts. A groups feed can be created at the client level.

Vehicle Id	Vehicle Identification Number (VIN)
Title	Condition of the Product, Year, Make, Model and trim
Final Url	Link to VDP (vehicle detail page) or To PDP (Product Description Page)
Image urls	Picture taken off the VDP/ PDP that represents vehicle/ product
Dealer Name	Name of Dealership Or Store Front
Address	Location to the dealership or location to purchase product
City	City to the dealership or location to purchase product
State	Location to the dealership or location to purchase product
Zip Code	Zip Code of dealership
Country	Country of dealership (ex. USA)
Latitude	The angular distance of the dealerships/ location of product north or south
Longitude	The angular distance of the dealerships/ location of product East or West
Price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
Make	Product Manufacturer
Model	Product Model Identifier
Year	Year of Manufacture (ex. 2020)
Trim	Versions of the vehicle model (ex. Sports Package)
Mileage Value	Number of mileage on vehicle odometer
Mileage Unit	the Unit of measurement to measure Mileage (MI [Miles])
Fuel Type	Type of fuel vehicle takes (ex. GASOLINE)
Body Style	the style of the body of the vehicle (ex. Sedan)
VIN	Vehicle Identification Number (VIN)
stock_number	Dealership's own designation of the car on their lot.
Drivetrain	This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD
Transmission	Vehicle transmission (Manual/ Automatic)
Exterior Color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
State of Vehicle	Condition of the vehicle. Classifications include: new, used and cpo
Features	Description of the options the vehicle comes with (ex.4 Doors, FWD, Gasoline, Automatic)
Description	Condition of the Product, Year, Make, Model
Dealer ID	Vehicle Identification Number (VIN)