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titleQ: Does creating an advertiser have a cost associated?

A: No, Yes, but only if the advertiser is active. Simply creating an advertiser will not trigger any billing. Billing only begins for an advertiser when an ad is rendered and a VAST tag is provided for the first time within that advertiser.

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titleQ: Is my the monthly minimum in addition to my CPM rate for my advertiser?

A: No, the monthly minimum is a “minimum” that you can spend per advertiser and not a fee added onto the CPM rate. At the end of the billing cycle, the cumulative impression from all ads within an advertiser are added up used to calculate your bill. If this number is below $300, you are charged $300 as the minimum. If the number is above $300, you are charged just that amount and not an additional $300.

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