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labeljirareport

Date

Jun 12, 2024

Issues

7 issues

Summary

  • VID-577 Extreme Reach API implementation

This release revolves around marks the transition from Sizmek to Extreme Reach for Amazon VAST tag serving. With the deprecation date of Sizmek in October, we have enabled implemented Extreme reach as the replacement solution for all Amazon tags moving forward.

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Users should expect no difference in performance or pricing with this transition, but will notice a slight delay upon setup the first time they select Amazon VAST distribution within an account. After the first connection, all subsequent ads (within all advertisers) will be instantaneous.

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