Video 2024-24 - June 12
- Paul Tober
Date | Jun 12, 2024 |
|---|---|
Issues | 7 issues |
Summary
VID-577 Extreme Reach API implementation
This release marks the transition from Sizmek to Extreme Reach for Amazon VAST tag serving. With the deprecation date of Sizmek in October, we have implemented Extreme reach as the replacement solution for all Amazon tags moving forward.
Please Note - We are not transitioning existing Amazon VAST Tags at this time and only new tags will be served through Extreme Reach. Prior to the October deprecation, our support/sales team will reach out to plan a transition for existing tags that works with individual user needs.
Users should expect no difference in performance or pricing with this transition, but will notice a slight delay upon setup the first time they select Amazon VAST distribution within an account. After the first connection, all subsequent ads (within all advertisers) will be instantaneous.