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Hoot Dynamic Video provides an innovative and exclusive product that eliminates the iterative pain points of our competitors. Hoot Dynamic Video ad creator HootVid syncs up to any data source (scraping, API, data sheets, etc…etc.) and outputs ads directly into a VAST tag. This VAST tag will remain static regardless of what changes are made to the creative elements or data powering the video ad throughout the lifecycle of the campaign. Making adjustments is as easy as logging into the HootVid self-serve portal and editing the existing dynamic ad in real-time. Users can also easily sync their data sources like Google Sheets to power the dynamic elements of the video ad, this enables rapid iteration and minimal training by allowing them to make adjustments via their normal workflow.
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HootVid redefines what dynamic capabilities are possible, blowing past the value of standard dynamic video. The HootVid platform enables structural changes to any elements within the video at any time, without the need to create a new video or ad. Our ad creator syncs up to any data source (scraping, API, data sheets, etc…etc.) and outputs ads directly as a VAST tag. This VAST tag will remain static regardless of what changes are made to the creative elements or data powering the video ad throughout the lifecycle of the campaign. Making adjustments is as easy as logging into the Hoot self-serve portal and editing the currently running dynamic ad in real time.
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Which Video Ad do you think has higher KPIs for grocery chain advertising specials?
Hootvid HootVid Dynamic: Hyper relevant content with actionable CTAs, seasonal updates, and store specific offers. | Standard Video: No actual content, generic “evergreen” design, no emotional response. |
Obvious Winner | Boring and Generic |
We don’t slap your dynamic elements in an L bar and call it a day… We day, we have an extensive template library that puts the dynamic content as the focus of your video and not as an afterthought. Dynamic Content isn’t a gimmick, don’t hide it!
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External data source => Ad
Design changes => Ad
GeoVAST =>
External Data Source
Hootvid HootVid supports any data source you might want to power your video ads. Use an API, data sheet, have Hoot scrape a website(doesn't have to be your site), or manual adjustments the content within the Hoot platform at any time. Users can also easily sync their ad’s data source to collaborative workspaces like Google Sheets, enabling rapid iteration of the dynamic content via their normal workflow in the shared docs.
Design Changes
What should go here that hasn’t been said already?
GeoVAST
GeoVAST makes advertising across multiple locations simple! You can serve the same cohesive ad across all of your locations but with updated dynamic content triggered by the geolocation of the recipient of the ad. All of these “Geo Ad Versions” are rendered on the Hoot side and served through 1 static VAST Tag.
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