Hoot Dynamic Video Moat

Hoot Makes Dynamic Video Ads, Not Dynamic Videos

What Others Do:

Other “Dynamic Video” companies fall into the CAAS category, creative as a service. This production work is done by “templetizing” digital assets to make high-quality videos. I emphasize the word videos because that’s what they create, not ads. When using one of these services, users are provided the video output and then expected to turn that video into an ad within their DSP. They are then locked to the current creative elements, and if an adjustment is needed, they will have an updated video and generate a new ad within the DSP.

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