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Filter Groups allow the user to filter incoming feed data to match desired campaign output. The Preview button downloads a csv of the filtered feed for reference.
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Campaign Settings
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Campaign Selection allows the user to choose the desired campaign “shell“ that they want the campaign structure built into daily by Hoot. As campaigns are added in the associated Adwords account, those campaigns will appear within the dropdown list. Negative keywords lists are able to be selected and applied to the campaign via the drop down.
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Ad Group Name | Dictates the name and structure at the Ad Group level for the template. Variables included in the Ad Group name dictate what ad groups will be built out for every record contained in the data feed that day. |
Final URL | Final URLs dictate the SRP landing page structure that will be reviewed to determine inventory. Utilize the CMS Guide to help build yours. |
VDP Specific Landing Pages
Auto templates allow the use of both SRP and VDP campaigns. To create a VDP specific campaign, utilize a record specific variable within the Ad Group Name like [vin]. Within the Final URL, use [url] to create a unique ad group for every VDP record in the daily feed. See screenshot below for an example setup.
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