Google has introduced ad customizer support within responsive search ads (RSAs). The steps outlined below will walk you through the setup within Hoot and AdWordsGoogle Ads.
Step 1: Enabling Ad Customizers
Within the Hoot dashboard, navigate to dealers settings and then “step 5 - Google Ads Integration“. Toggle on Ad Customizers and click “Save Changes“. This will enable you to access your “AdWords “Google Ads Ad Customizer Feed - RSA” within Search Templates in a later step.
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Step 2:
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Within AdWords you will need to create both the “count“ and “min_price” attributes before uploading our feeds. To create these attributes, navigate to Tools & Settings > Setup > Business Data. Once in Business Data, click “Ad Customizer Attributes“ on the left of the UI. Click the blue plus and create “count” as a number data type, and “min_price” as a price data type (see screenshots below).
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Scheduling Your Hoot Feed With
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Google Ads
Within AdWords Google Ads you will need to schedule your “AdWords “Google Ads Ad Customizer Feed - RSA” to pull on a daily basis. To do this, first navigate within AdWords Google Ads to Tools & Settings > Bulk Actions > Uploads > Schedules.
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From the Schedules tab, click the blue plus to schedule your Hoot file upload.
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Schedule Name: Your Choice
Source: Https
Source URL: Insert “AdWords “Google Ads Ad Customizer Feed - RSA” link. This can be found within the Hoot Dashboard > Search Templates > and then copy the RSA link to clipboard by clicking the far right icon (see screenshot below).
What are you uploading: Campaigns
Apply to: Single Account
Save
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Step
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3: Adding RSA Ad Customizer Variables Within Templates
The last step is to add your ad customizer variables to your Responsive Search Ad headlines and descriptions within search templates.
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Step 4: Wait For Approval
Once your the above has all been completed, you will need to wait for your ads and feed data to be approved.