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HootVid billing activations are based on active advertisers and not active ads. Activated advertisers will be treated as active for 30 days without any active ads, and then will be automatically deactivated (this will be accompanied by email alertsHowever, every account has access to a Demo Advertiser where users can build spec ads and explore the HootVid platform with no associated costs. |
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A friendly reminder that HootVid is a self-service platform and the responsibility to turn advertisers on and off rests on the account’s user(s). |
Discount Tiers
Hoot wants to incentivize agencies to add more advertisers and run more ads utilizing our product. As such, we offer discounted CPM rates as the cumulative impressions across all advertisers within an account reach certain thresholds.
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| title | Q: Does creating an advertiser have a cost associated? |
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A: Yes, but only if the advertiser is active. Simply creating an advertiser will not trigger any billing. |
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| title | Q: Is my the monthly minimum in addition to my CPM rate for my advertiser? |
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A: No, the monthly minimum is a “minimum” that you can spend per advertiser and not a fee added onto the CPM rate. At the end of the billing cycle, the cumulative impression from all ads within an advertiser are added up used to calculate your bill. If this number is below $300, you are charged $300 as the minimum. If the number is above $300, you are charged just that amount and not an additional $300. |
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| title | Q: How is CPM rate used to calculate my final bill? |
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A: CPM rate is calculated by inserting your cumulative impressions and your CPM rate into the following standard CPM formula. (Impressions/1000) x CPM = Final Bill |
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| title | Q: Where can I find detailed billing reports? |
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A: These reports can be easily accessed by navigating to Settings → Billing. |