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dealer_name | Name of Dealer or Storefront listed in the Advertiser settings. | ||
dealer_id | Dealer Identification numberNumber-This is the Advertiser ID from the Hoot system. | ||
vehicle_id | The Manufacturers Manufacturer's Vehicle Identification Number .(VIN) | ||
title | Condition of the Product, Year, Make, Model and trimTrim | ||
description | Condition of the Product, Year, Make, Model | ||
link | Link to VDP (vehicle detail page) or To to PDP (Product Description Page) | ||
image_link | Picture taken off the VDP/ PDP that represents vehicle/ product. | ||
image_type | Primary image classification, values -Values included are : DEALER, STOCK, or PLACEHOLDER | ||
pricethe | amount the vehicle/ product is worthThe indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned. | ||
alt_priceAlternative Price | Secondary indexed price value. This is not configured by default but if the client wants to include a regular price and a sale price this field would be used to support this action. | ||
condition | Condition of the vehicle /or product. Classifications include : New, Used, CPOnew, used or cpo. | ||
brandVehicle | Make (ex. Honda)Product Manufacturer | ||
trim | versions Versions of the vehicle Model (ex. Sports Package)product model | ||
exterior_color | Color of the out side of the Vehicleoutside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red” | ||
availability | This shows if your vehicle / product is in or out of stock. | ||
Vehicle transmission (Manual/ Automatic) | Vehicle transmission classification (Manual/ Automatic) | ||
fuel_type | Type of fuel vehicle takes uses (ex. GASOLINE) | ||
body_style | the style The classification of the body of style for the vehicle product. (ex. Sedan) | ||
drivetrain | This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD | ||
vin | Vehicle Identification Number (VIN) | ||
custom_label_1 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) | ||
custom_label_2 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) | ||
custom_label_3 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) | ||
custom_label_4 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) | ||
addr | Location to the addr | Street name and/or number to the dealership or location to purchase product | |
city | City where dealer ship is hosted the dealership or storefront resides (ex Fort Myers. USA) | ||
region | State of dealership or storefront (ex. FL) | ||
postal_code | Zip Code of dealership | country | Country of Dealership Postal code related to the purchase location of the product. |
country | 2 digit country code where the dealership or storefront resides (ex. USAUS) | ||
lat_lon | Latitude & Longitude of DealershipGPS coordinate related to the dealership or storefront. |
There are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments