Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 2 Next »

The feed format is needed to run Dynamic Ads on External Search

dealer_name

Name of Dealer

dealer_id

The Dealer ID is the unique number used to identify the advertiser on the hood platform

vehicle_id

The Manufacturers Vehicle Identification Number.

title

Condition of the Product,, Year, Make, Model and trim

description

Condition of the Product,, Year, Make, Model

link

Link to VDP (vehicle detail page) or To PDP (Product Description Page)

image_link

Picture taken off the VDP/ PDP that represents vehicle/ product

image_type

Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER

price

the amout the vehicle/ product is worth

alt_price

Alternative Price is the price that is the alternative to MSRP (ex: Sales Price, Internet Price, Dealer Price, Instore Price)

condition

Condition of the vehicle. Classifications include: new, used and certified

brand

Vehicle Make (ex. Honda)

trim

versions of the vehicle Model (ex. Sports Package)

exterior_color

Color of the out side of the Vehicle

availability

This shows if your vehicle / product is in or out of stock

transmission

Vehicle transmission (Manual/ Automatic)

fuel_type

Type of fuel vehcle takes (ex. GASOLINE)

body_style

the style of the body of the vehicle (ex.Sedan)

drivetrain

This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD

vin

Vehicle Identification Number (VIN)

custom_label_1

In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels)

custom_label_2

In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels)

custom_label_3

In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels)

custom_label_4

In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels)

addr

Location to the dealershit or location to purchase product

city

city where dealer ship is hosted

region

State of dealership (ex. FL)

postal_code

State of dealership (ex. FL)

country

Country of Dealershitp (ex. USA)

lat_lon

Latitude & Longitude of Dealership

make_alt

make alternative**

model_alt

model alternative**

trim_alt

trim alternative**

Facebook allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:

  • custom_label_0

  • custom_label_1

  • custom_label_2

  • custom_label_3

  • custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments

*

  • No labels