How do I see deactivated dealers?
On the dealer dashboard, toggle "active only" to see all inactive dealers
Does Hoot utilize SRP or VDP for Search ads?
SRP, unless utilizing Auto templates. Auto templates are powered by feeds that can be landed on VDP pages.
Is there a way to pause ad groups within an active campaign?
You can utilize the IM_Exclude label to pause ad groups and campaigns. The label will force the Hoot review process to ignore the entire ad group until the label is removed.
What are labels used for?
Hoot utilizes labels to identify objects within the Google interface that we should include or exclude during our nightly processing.
IM_Include - Identifies objects/targets we should be processing
IM_Exclude - Identifies objects/targets of objects we should skip or not include
I don't have data in my ad customizer feed? Can I set up the feed without data?
Ad customizer data feeds are only populated when ad groups are enabled, users should set up/schedule the ad customizer data feed prior to data populating. The provided feed link by Hoot can be used for initial set-up as it is also used to identify the columns needed for passing the values from Hoot to Google.
Why don't I see ad customizer values in my Google ad previews?
Ad customizer data is pulled into the variable upon delivery of the ad. Previews will commonly not be shown until ads have been running for an extended period of time. Even at this point, the preview will not reflect the live price until the ad is served.
Does Hoot utilize SRP or VDP for Display ads?
Hoot send Display ads directly to the vehicles or product detail page
Can Hoot control Facebook carousel ad record order? How does the system know what models to show in the carousel?
The ad serving and selection of vehicles to display within ads is handled by Facebook. For dynamic remarketing campaigns, Facebook will always attempt to display a vehicle that matches the VIN for a previously viewed VDP. In addition, they will show “similar” vehicles in the carousel. Similar vehicles are determined by browsing behavior of all site visitors. It works very similar to the method Amazon uses for “people who looked at this patio chair also looked at these other patio chairs.” For non-remarketing campaigns, Facebook will simply pull the necessary number of vehicle records from the feed without any consideration of user behavior. This is why you would want to create a custom feed of only new Ram trucks if you were targeting a new Ram shopper in-market audience.
Why are there no new/used vehicles in my feed?
In many cases vehicles are filtered out because of channel pre-requisite. Once example if that Facebook requires vehicles to contain a price value. If the vehicle has not price it is suppressed from the Facebook feed. This can be corrected by replacing an empty price value with $1.00 but the client must ensure pricing is removed from the FB ads.
Other causes include:
CMS change
Client added filters that returned no vehicles