Ad Customizer - Users can add dynamic content directly into their ads (Search). Customizers are available for text ads and responsive search ads. You can customize any part of your ad text. For example, a line of text that says "Prices starting as low as ____!" could be filled in with the right sale price—and that's just the beginning.
Ad version - The completed video version that contains completed text and inventory elements. This video is now published for ad delivery through multiple channels. There can be up to 10 Ad versions for One Template without additional charges.
Ad Version ID - A unique id associated with each search template created in the system.
Advertiser - The account directly associated with the website of an account that is tied to a client account. The advertiser contains the feature and campaign configurations associated with the advertising of the associated website
Advertiser Configuration -
Advertiser ID - Internal identification of the advertiser. This ID is usually a 4 digit number this number is used for many reference points within internal systems and should be used when referencing information to internal teams.
Auto Template - Search template format designed to manage ad group activation of vehicle presence within the inventory source. Campaign content must be managed within the Hoot Platform. There are two types of inventory sources. Directly from the account generated from scraper. Alternatively, the advertiser can utilize and external data source provided it is hosted in Http:// or Https://locations.
Client - The entity or person contracted directly with Hoot Interactive to utilize services and features of the Hoot Platform to support 1 to many advertiser accounts.
Client ID - Internal identification of the client. This ID is used for many reference points within internal systems and should be used when referencing information to internal teams.
CMS - Content Management System - Referred to when discussing the website content and structure.
Companion Video Ad - Video template format that contains actual tape footage formatted to contain dynamic placeholder information for inventory.
CTA - Call to Action - What are the engagement action an advertiser uses to gain user action. Actions that include: Call now, click here, etc.
Custom Feeds - Feature that allows users to apply filters to the default display feeds. These new custom feeds act and behave just like the default feeds and can be used alongside the defaults.
Custom Sort - A Custom sort is applied to all video ad versions to identify the inventory segmentation or priority within an ad version. There are many segments that can be applied to the sort which include model, price, vehicle type, and sale price.
Custom Text (ad version for video) - Dynamically inserted text inside a final ad version provided or defined by the agency.
Data Source - Any form, website scrape, excel sheet, etc… that Hoot gathers data from to power ad content.
Digital Asset Ad - Video Template format that is comprised of digital assets only. The content contains no actual customer footage.
DSP - Demand Side Platform - is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.[1] Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective cost per click (eCPC), and effective cost per action (eCPA).
Dynamic - When content automatically updates within ads to match with a data source.
FBMP - Facebook Marketplace - Free to use for consumers There is some advertising available sold through Facebook’s business manager called Ads for Marketplace.
GTM - Google Tag Manager - Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface. More Info Here
Library- Available default inventory files that contain a default list of make, model, and trim data that our campaign builder variables utilize within campaign builder (Pre-build Search Templates).
Responsible Users -
Script Installation - The process of requesting and then installing remarketing JavaScript through the GTM container. This is an optional part of the Display product that allows ads to send an ad for specific vehicles that a viewer has looked at on the website previously, commonly known as “remarketing or retargeting”. Configuration will install these scripts for client’s on existing pixels/Tags. We do not install tags/pixels, just the scripts on them.
Template iD - A unique id associated with each search template created in the system.
Video Template - The base design a client defines for future use in supporting ad versions that represent the final consumer-focused video.