The simplest way to use our VAST Tag is to use the provided URL.
i.e.: https://api-video.hootint.com/vast/1.0/last/296
But usually, there are a couple of considerations that we must have in mind:
1.- Do we want to prevent the user browser cache?
The answer is yes for dynamic videos that are updated within the video campaign.
To prevent the cache in the users side we must add a number which must change every time a user request the page, usually this number is called CACHEBUSTER, and its usage is quite simple, just add the parameter ?cb={{CACHEBUSTER}} to our VAST Tag link.
i.e.: https://api-video.hootint.com/vast/1.0/last/296?cb=0000029
2.- Do we want to customize the ClickTrough URL?
When we set up the video campaign, we set the destination URL when we click on the video.
Sometimes we want to add tracking parameters in a dynamic way to this URL, so it can be overwritten by demand with the CLICK_URL parameter.
Important, the URL value must be encoded.
i.e.: https://api-video.hootint.com/vast/1.0/last/296?click_url=https%3A//www.foo.com%3Fsection%3Dbar%26from%3Dvideo
TODO: Pending implementation!