The feed format is needed to run Dynamic Display Campaigns on Facebook Commerce manager for automotive (vehicle) Catalog type. This Feed can also be used if the client is using Simplifi to set-up search campaigns.
vehicle_id | The Manufacturer's Vehicle Identification Number (VIN) |
title | Condition of the Product, Year, Make, Model and trim |
description | Condition of the Product, Year, Make, Model |
url | Link to VDP (vehicle detail page) or To PDP (Product Description Page) |
make | Vehicle/Product Manufacturer (ex. Honda) |
model | Vehicle/Product Model Classification (ex. Civic) |
year | Year of Manufacture (ex. 2020) |
mileage.value | The number listed from the vehicle odometer |
mileage.unit | The Unit of measurement to measure mileage (miles) |
vehicle_type | The classification or group of vehicles the product best fits within (ex. Car_ Truck) |
transmission | Vehicle transmission classification (Manual/ Automatic) |
fuel_type | Type of fuel vehicle uses (ex. GASOLINE) |
body_style | The style of the body of the vehicle (ex. Sedan) |
drivetrain | This identifies the drivetrain of the vehicle. They are classified as RWD, AWD, FWD and 4WD |
vin | Vehicle Identification Number (VIN) |
stock_number | Dealership's own designation of the car on their lot. |
price | This is the price collected when indexing the inventory from the website/CMS provider |
sale_price | This is an alternate attribute that can be used but it is not set by default. This requires Hoot to identify the products original price and a secondary sale price must be provided. |
address | Location to the dealership or location to purchase product. |
exterior_color | Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example, if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red” |
availability | This identifies if your vehicle / product is in or out of stock |
state_of_vehicle | This attribute contains the condition of the vehicle (ex. New, Used, CPO) |
latitude | The angular distance of the dealerships/ location of product north or south |
longitude | The angular distance of the dealerships/ location of product East or West |
trim | Versions of the vehicle Model (ex. Sports Package) |
dealer_id | Dealer Identification Number this is the advertiser id from the Hoot system |
image[0].url | Link provided and taken from the VDP/ PDP that represents vehicle/product |
image[0].tag[0] | Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER |
Facebook allows the addition of 5 custom attributes or called custom label. These are identified as the following attributes:
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments