Discount Tiers
Hoot wants to incentivize agencies to add more advertisers and run more ads utilizing our product. As such, we offer discounted CPM rates as the cumulative impressions across all advertisers within an account reach certain thresholds.
Agency accounts are not locked into a certain rates indefinitely, the CPM rate is determined each billing cycle based on total impressions within that billing cycle.
Tier | CPM Rate | Monthly Impressions – overall account level | Monthly Minimum Per Advertiser |
|---|---|---|---|
T1 (Default Tier) | $3.00 | 100,000 | $300.00 |
T2 | $2.75 | 250,000 | $300.00 |
T3 | $2.50 | 500,000 | $300.00 |
T4 | $2.25 | 1,000,000 | $300.00 |
T5 | $2.00 | 2,000,000 | $300.00 |
Advertiser Monthly Minimum $300
Each advertiser will be billed either the calculated CPM fees or the monthly minimum, whichever is greater.
CPM Tiers
CPM tiers are based on the combined impressions across all advertisers in the client account. For example, if three advertisers each had 100,000 impressions, then all would qualify for the Tier 2 CPM because the total (300,000 imps) exceeded the Tier 2 minimum (250,000 imps).
Payment Terms
Each billing period’s fees will be invoiced at the beginning of following month. Invoice payments are due upon receipt. We do not prorate fees for partial months.
Training & Support
Training for new users and ongoing support is included in the cost of the service. Training is provided via remote web conferencing. Support is available M-F via email between the hours of 8am and 5pm Central time.
Dynamic Video Add-Ons
Voice-Over: $150 one-time fee
Non-Automotive Website Indexing: $100 per month
Automotive Website Indexing: Included