The feed format is needed to run Dynamic Ads on Acquisio.
dealer_name | Name of Dealer or Storefront listed in the advertiser settings. |
dealer_id | Dealer Identification Number this is the advertiser id from the Hoot system |
vehicle_id | The Manufacturer's Vehicle Identification Number (VIN) |
title | Condition of the Product, Year, Make, Model and Trim |
description | Condition of the Product, Year, Make, Model |
link | Link to VDP (vehicle detail page) or To PDP (Product Description Page) |
image_link | Picture taken off the VDP/ PDP that represents vehicle/ product |
image_type | Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER |
price | The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned. |
alt_price | Secondary indexed price value. This is not configured by default but if the client wants to include a regular price and a sale price this field would be used to support this action. |
condition | Condition of the vehicle or product. Classifications include: new, used and cpo |
brand | Product Manufacturer |
trim | Versions of the product model |
exterior_color | Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red” |
availability | This shows if your vehicle / product is in or out of stock |
Vehicle transmission (Manual/ Automatic) | Vehicle transmission classification (Manual/ Automatic) |
fuel_type | Type of fuel vehicle uses (ex. GASOLINE) |
body_style | The classification of the body style for the product. (ex. Sedan) |
drivetrain | This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD |
vin | Vehicle Identification Number (VIN) |
addr | Street name and/or number to the dealership or location to purchase product |
city | City where the dealership or storefront resides (ex. USA) |
region | State of dealership or storefront (ex. FL) |
postal_code | Postal code related to the purchase location of the product. |
country | Country where the dealership or storefront resides (ex. USA) |
lat_lon | Latitude & Longitude of Dealership |
There are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:
custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4
Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments