The feed format is needed to run Dynamic Ads on AutoWeb
Dealer ID | Dealer Identification Number this is the Advertiser ID from the Hoot system |
VIN | Vehicle Identification Number (VIN) |
Dealer Stock | Vehicle Identification Number (VIN) or Dealer Stock Number if indexed |
Destination URL | Link to VDP (vehicle detail page) or To PDP (Product Description Page) |
Vehicle Status | Condition of the vehicle. Classifications include: new, used, and certified. |
Image URLs | Picture taken off the VDP/ PDP that represents vehicle/ product |
Year | Year of Manufacturer |
Make | Product Manufacturer |
Model | Product Model Identifier |
Series | Versions of the product model |
Mileage | The number listed from the vehicle odometer this includes the unit of measure (ex. 28 miles) |
Price | The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned. |
Exterior Color | Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red” |
Number of Doors | Number of Doors on vehicle |
Transmission | Vehicle transmission classification (Manual/ Automatic) |