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Within each of the ad types you will have standard ad creation options. Within your headlines, descriptions, and paths you are able to utilize the [make][model][trim][year] variables as well as your ad customizers if you have those configured. To avoid exceeding character limits with variables, use the “Show/Hide Alternate Fields“ button at the bottom of each ad. This gives you the option of providing an alternate that will be defaulted to if the character limit is exceeded when the campaign is built out.
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Keywords
Make, model, trim, and year variables may be included in keywords in the same manner as in campaign name, ad group name, and ad text. Keywords with variables will follow the make/model/trim hierarchy as in campaign, ad group, and ad sections.
Examples:
+Preowned ++[model], Broad
++[model] +for +sale, Broad
+Used ++[model], Broad
preowned [The Keyword section is your chance to ad bulk keywords across Ad Groups utilizing the [make][model], Phrase
used [maketrim][modelyear] variables. Broad, Phrase
Broad match modifiers can be applied to variables in two ways, by preceding the variable with “+” or with “++”. The new ++ modifier only affects keywords where the value of a variable contains a space. The table below shows how each modifier version will affect resulting keywords.
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Template Keyword
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Variable Value
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Resulting Keyword
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+[model]
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Silverado 1500
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+Silverado 1500
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++[model]
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Silverado 1500
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+Silverado +1500
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+[make] +[model]
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Land Rover Discovery Sport
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+Land Rover +Discovery Sport
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++[make] ++[model]
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Land Rover Discovery Sport
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+Land +Rover +Discovery +Sport
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, and Exact keywords are supported via the drop down. The blue and green buttons to import/export bulk keyword lists can be found in the top right of the section.
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Importing Campaigns To Adwords
Clicking on the Download Campaign link icon to the right of the chosen template will allow you to save export the resulting “built out“ bulk sheet to your local machine, which can then be imported into AdWords Editor.. This download will be a .csv matching the template name.
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To import your downloaded bulk sheet into Editor, select Adwords, you will have to use Google Ads Editor. Navigate to your selected Ads account within Editor and select the Account dropdown > Import > From file from the Account dropdown menu. Select the bulksheet .csv file you downloaded to your local machine and openfrom Hoot to begin importing the built out campaign.
Your bulk sheet campaign will then be imported into Editor, ready for further revisions before posting into your AdWords account.
Campaign Review
Once your campaigns are uploaded into Adwords Hoot utilizes the “Im_Include“ label automatically appended to your campaign,