Prebuild Templates source data from a vehicle library. Make, model, and trim values from the selected library are inserted into the user-created templates to build out campaign structure based on those makes, models, and trims.
Prebuild Template Breakdown
Template Information
Template Name | Template organizational naming within Hoot, does not effect campaign structure. |
Account ID | The AdWords Customer ID for the dealer account the template is associated with. This field will be automatically populated when the dealer is selected. |
Location | The city and state of the dealership. |
Vehicles Library | Allows users to select which Vehicles Library will be used when building out the template. |
Make Filter | The Make Filter allows a user to filter the entire template’s [make] variable by only selected the selected makes. |
Year Range | Specifies a range of years that will be applied if the template uses the [year] variable. Users must insert a starting and ending year if utilizing the [year] variable. |
Campaigns
Campaign Name | Dictates the name and structure at the campaign level for the template. If a variable is included in the campaign name, the campaign builder will create a campaign segmentation for every value contained in the make/model/trim library for that variable. |
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Campaign Status | Default status of created campaigns. Hoot only reviews active campaigns, so a status of active is recommended by default. |
Budget | Campaign daily budget cap. |
Networks | Eligible networks. |
Enhanced CPC | Enable or disable enhanced CPC. |
Bid Modifier | Campaign level mobile bid adjustment. |
Ad Rotation | Ad rotation selection. |
Negative Keywords Lists Selection | Select from Pre-built negative keywords lists dropdown. |
AdGroups
Field Name | Description |
Ad Group Name | Dictates the name and structure at the Ad Group level for the template. If a variable is included in the Ad Group name, the campaign builder will create an Ad Group segmentation for every value contained in the make/model/trim library for that variable. |
Ad Group Status | Default status of created ad groups. Hoot only reviews at the Ad Group level, so Ad Groups should be set to paused by default to allow Hoot to enable/pause them based on site inventory. |
Max CPC Bid | Default ad group bid. |
Final URL | Final URLs dictate the SRP landing page structure that will be reviewed to determine inventory. Utilize the CMS Guide to help build yours. |
Ads
Campaign Builder supports Expanded Text Ads, Responsive Search Ads, and Call Only Ads. Any combination of the 3 can be utilized when building out the campaign by clicking the blue plus and choosing your ad types. To make multiple ads, simply click the blue plus again to select another ad/ad type.
Within each of the ad types you will have standard ad creation options. Within your headlines, descriptions, and paths you are able to utilize the [make][model][trim][year] variables as well as your ad customizers if you have those configured. To avoid exceeding character limits with variables, use the “Show/Hide Alternate Fields“ button at the bottom of each ad. This gives you the option of providing an alternate that will be defaulted to if the character limit is exceeded when the campaign is built out.
Keywords
Make, model, trim, and year variables may be included in keywords in the same manner as in campaign name, ad group name, and ad text. Keywords with variables will follow the make/model/trim hierarchy as in campaign, ad group, and ad sections.
Examples:
+Preowned ++[model], Broad
++[model] +for +sale, Broad
+Used ++[model], Broad
preowned [make] [model], Phrase
used [make] [model], Phrase
Broad match modifiers can be applied to variables in two ways, by preceding the variable with “+” or with “++”. The new ++ modifier only affects keywords where the value of a variable contains a space. The table below shows how each modifier version will affect resulting keywords.
Template Keyword | Variable Value | Resulting Keyword |
+[model] | Silverado 1500 | +Silverado 1500 |
++[model] | Silverado 1500 | +Silverado +1500 |
+[make] +[model] | Land Rover Discovery Sport | +Land Rover +Discovery Sport |
++[make] ++[model] | Land Rover Discovery Sport | +Land +Rover +Discovery +Sport |
Downloading Campaigns
Clicking on the Download Campaign link will allow you to save the resulting bulk sheet to your local machine, which can then be imported into AdWords Editor.
To import your bulk sheet into Editor, select Import > From file from the Account dropdown menu. Select the bulksheet file you downloaded to your local machine and open.
Your bulk sheet will then be imported into Editor, ready for further revisions before posting into your AdWords account.