...
dealer_name | Name of Dealer or Storefront listed in the advertiser settings | ||
dealer_id | The Dealer ID is the unique number used to identify the advertiser on the | hood Hoot platform | |
vehicle_id | The Manufacturers Manufacturer's Vehicle Identification Number .(VIN) | ||
title | Condition of the Product,, Year, Make, Model and trim | ||
description | Condition of the Product,, Year, Make, Model | ||
link | Link to VDP (vehicle detail page) or To PDP (Product Decription Description Page) | ||
image_link | Picture taken off the VDP/ PDP that represents vehicle/ product | ||
image_type | Classify image as Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER | ||
pricethe | amout the vehicle/ product is worthThe indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned. | ||
alt_price | Alternative Price is the price that is the alternative to MSRP (ex: Sales Price, Internet Price, Dealer Price, | Instore Price)In-store Price). This price is not set by default. This is used as an alternate pricing strategy for the account. | |
condition | Condition of the vehicle. Classifications include: new, used and certified | ||
brandVehicle | Make (ex. Honda)Product Manufacturer | ||
trim | versions Versions of the vehicle Model (ex. Sports Package)product model | ||
exterior_color | Color of the out side of the Vehicleoutside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red” | ||
availability | This shows if your vehicle / product is in or out of stock | ||
transmission | Vehicle transmission classification (Manual/ Automatic) | ||
fuel_type | Type of fuel vehcle takes vehicle uses (ex. GASOLINE) | ||
body_style | the The style of the body of the vehicle (ex.Sedan) | ||
drivetrain | This identifies the Wheel Drive drivetrain of the Vehicle (ex. RWD)vehicle the are classified as RWD, AWD, FWD and 4WD | ||
vin | Vehicle Identification Number (VIN) | ||
custom_label_1 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) | ||
custom_label_2 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) | custom_label_3 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) |
custom_label_4 | In this column we add custom information about the vehicle / Product by client request (Depending on feed type you can have up to 4 custom labels) | ||
addr | Location to the dealershit dealership or location to purchase product | ||
citycity where dealer ship is hosted | City where the dealership or storefront resides (ex. USA) | ||
region | State of dealership (ex. FL) | ||
postal_code | State of dealership (ex. FL) | country | Country of Dealershitp (ex. USAPostal code related to the purchase location of the product. |
country | 2 digit country code where the dealership or storefront resides (ex. US) | ||
lat_lon | Latitude & Longitude of DealershipGPS coordinate related to the dealership or storefront | ||
make_alt | make alternative** | ||
model_alt | model alternative** | ||
trim_alt | trim alternative** |
Facebook allows the addition of 5 custom attributes or called custom labelThere are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:
...
Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments
*Alternate values are values entered inside the Alias library in the Hoot interface. These values can be substituted for their primary values inside the hoot eco system to improve user experience and messaging.