External Data For Search

The feed format is needed to run Dynamic Ads on External Search

dealer_name	Name of Dealer or Storefront listed in the advertiser settings
dealer_id	The Dealer ID is the unique number used to identify the advertiser on the Hoot platform
vehicle_id	The Manufacturer's Vehicle Identification Number (VIN)
title	Condition of the Product,, Year, Make, Model and trim
description	Condition of the Product,, Year, Make, Model
link	Link to VDP (vehicle detail page) or To PDP (Product Description Page)
image_link	Picture taken off the VDP/ PDP that represents vehicle/ product
image_type	Primary image classification, values included are: DEALER, STOCK, or PLACEHOLDER
price	The indexed selling price of the product/vehicle. If multiple prices are available the lowest price is assigned.
alt_price	Alternative Price is the price that is the alternative to MSRP (ex: Sales Price, Internet Price, Dealer Price, In-store Price). This price is not set by default. This is used as an alternate pricing strategy for the account.
condition	Condition of the vehicle. Classifications include: new, used and certified
brand	Product Manufacturer
trim	Versions of the product model
exterior_color	Color of the outside of the vehicle or product (Hoot’s image classification AI will try to normalize the color assignments. For example if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”
availability	This shows if your vehicle / product is in or out of stock
transmission	Vehicle transmission classification (Manual/ Automatic)
fuel_type	Type of fuel vehicle uses (ex. GASOLINE)
body_style	The style of the body of the vehicle (ex.Sedan)
drivetrain	This identifies the drivetrain of the vehicle the are classified as RWD, AWD, FWD and 4WD
vin	Vehicle Identification Number (VIN)
addr	Location to the dealership or location to purchase product
city	City where the dealership or storefront resides (ex. USA)
region	State of dealership (ex. FL)
postal_code	Postal code related to the purchase location of the product.
country	2 digit country code where the dealership or storefront resides (ex. US)
lat_lon	Latitude & Longitude GPS coordinate related to the dealership or storefront
make_alt	make alternative*
model_alt	model alternative*
trim_alt	trim alternative*

There are 5 additional feed attributes called custom labels. In this column we add custom information about the vehicle / Product by client request. These are identified as the following attributes:

custom_label_0
custom_label_1
custom_label_2
custom_label_3
custom_label_4

Hoot can assign specific attributes to one of these columns to better help segment vehicle or product segments

*Alternate values are values entered inside the Alias library in the Hoot interface. These values can be substituted for their primary values inside the hoot eco system to improve user experience and messaging.