The feed format is needed to run Dynamic Ads on TikTok. Please note TikTok does not have an automotive specific catalog so the feed is built to support their standard retail feed format.
sku_id | Vehicle Identification Number (VIN) |
title | Condition of the Product,, Year, Make, Model and trim |
description | Condition of the Product,, Year, Make, Model |
availability | Link to VDP (vehicle detail page) or to PDP (Product Description Page) |
condition | Condition of the vehicle. Classifications include: new and used |
price | The indexed selling price of the product/vehicle. If multiple prices are available, the lowest price is assigned. |
link | Link to VDP (vehicle detail page) or To PDP (Product Decription Description Page) |
image_link | Picture taken off the VDP/ PDP that represents vehicle/ product. |
brand | Product Manufacturer |
color | Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example, if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”) |