TikTok

The feed format is needed to run Dynamic Ads on TikTok. Please note TikTok does not have an automotive specific catalog so the feed is built to support their standard retail feed format.

sku_id	Vehicle Identification Number (VIN)
title	Condition of the Product,, Year, Make, Model and trim
description	Condition of the Product,, Year, Make, Model
availability	Link to VDP (vehicle detail page) or to PDP (Product Description Page)
condition	Condition of the vehicle. Classifications include: new and used
price	The indexed selling price of the product/vehicle. If multiple prices are available, the lowest price is assigned.
link	Link to VDP (vehicle detail page) or To PDP (Product Description Page)
image_link	Picture taken off the VDP/ PDP that represents vehicle/ product.
brand	Product Manufacturer
color	Color of the outside of the Vehicle (Hoot’s image classification AI will try to normalize the color assignments. For example, if the vehicle is called “Brilliant Red” from the OEM, Our AI will identify it as “Red”)